JOYCE'S SODA CO.
DESIGN BRIEF
Joyces Soda Co. is a soda company established in 1954, providing classic glass soda bottles in vintage vending machines. The company has a 1950s aesthetic to represent the era it was established in, as well as represent the great longevity and history of the company. The primary logo presents the company's founder, Joyce, holding their classic soda bottles while a custom logotype fits below. The secondary logo is of an old soda bottle cap. The nostalgic vending machines display Joyce's Soda Co. graphics, along with the brand colors. The color palette features the popular classic, mint, symbolizing the 1950s era of fashion, cars, and other vintage things the color was seen on during that time. The colors black and white are also in the palette to, again, represent the classic elements of the 1950s, like television, photographs, and newspapers.
